Un bon article de l’un des mes auteurs préférés de Web Analytics, Hurol Inan
Post by CloudRaker , Jun 20th
Tags: Hurol Inan, site redesign, Web Analytics
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Great, thank you!
My take:
“By identifying what works – and what doesn’t – before you embark on the re-design project, you reduce the likelihood of building a new site that may look better, but carries the same problems as before.”
I would add: “and introduce new ones, which could be even worse.”
As websites become closer and closer to business processes, it will become harder to do complete revamp without impacting a business structure. Site revamp will mean business restructure, which should reduce ad hoc website revamps without thinking seriously about their business.
He mentions quantitative studies: I would also add qualitative studies, a mix, like usability testing.