Graffiti is a really moving short film created by Pfizer. Although there is no mention of Pfizer or of medication in the spot, viewers are encouraged to visit a microsite created for the More Than Medication campaign. Watch and share the film with a friend to raise 5$ for the Starlight Children’s Foundation of Canada.
This idea is a great demonstration of how a digitally focused initiative delves into other disciplines of marketing: Word-of-mouth, TV, fund raising, etc.
And what a beautiful message and spot!!
Graffiti – A short film about courage
Post by Jean-Sébastien Monty, Sep 17th
