How do you plan an international website? Should your persona be “global” or “regional”? If you opt for regional, do you base it on your current or targeted markets?
I would assume that Internet usage is the same globally. In my mind, only the penetration rates vary from one country to another. The adoption of some tools and the knowledge might differ accordingly but globally, I don’t see why you should localize the UX.
As we’ve seen in the past years, tools are globally adopted and used without having the region or language in play. English is the language of the Internet. Recently, Facebook and Twitter demonstrated this fast adoption worldwide. Is there a need for regionalization in terms of UX? Or is it just the messaging that should be locally adapted?
Post by Isabelle Quevilly, Apr 29th
Tags: global website, internet use, local website
I am really curious as to how UX breaks down based on gender. We know that there are major distinctions that can be made in terms of online behaviours between men and women…I wonder how that plays out in the nuts and bolts of UX…
Thanks Christina, that’s a great comment. I’d say that a women oriented UX should focus on those:
- easy to share content
- easy to comment content
- bookmarking capacity: being able to track your internet sess
ion iskey for women who use it as a time-saving tool
- extra zooming: women need to check many many aspects of the products and details are key so the big giant zoom in is tool key
- popularity tool to graphically see in one second what’s popular among other women because it impacts a lot the decision purchase
a very men oriented tool to me is the filtering capacity of your catalog, because in purchase decision men know what they want and they just want to buy it fast, so the more precise your filters are the better it is for your convertion rate ;)
http://www.webpronews.com/topnews/2009/04/29/men-want-it-fast-women-want-it-all#comment-77559