I’ve been on Twitter for the last months and I love using biy.ly as a URL shortener because of the stats I gather. It’s interesting to see what the most clicked Tweets or the most Retweeted Tweets are. One thing I realized is that publishing a link doesn’t create a commotion on its own. What makes the difference is presenting or saying why it’s interesting.
I was wondering why and realized that in my “analog” or real life, I wouldn’t lend a book to a friend without explaining why I think it’s a worthwhile read. If someone drops a newspaper article on your desk without explaining why (ie. I was thinking of you while reading this and…) it will most likely remain on your desk for weeks.
I believe this applies to any online campaign you’re planning. Adding a share with friends feature doesn’t ensure that it will go viral. What ensures that a campaign goes viral is the stamp of approval and reasoning of these friends. If you don’t offer content that people can appropriate, chances are that you’re losing a big opportunity to create hype.
Post by Isabelle Quevilly, Oct 12th
love the analogy and TOTALLY agree!