Tip 1: Listen
Whatever you decide to do with social media, reality is that people are talking and creating content for you, about you, about your brand and products on the Internet. They rate, comment, provide pictures, videos, they tag you, they Twitter your name. A good start would be to listen to what they’re saying. This will help you understand how you can react and position your brand in this ecosystem. On top of that, it’s also your best focus group ever and you can definitely leverage the information they create in your product creation, customer services, brand positioning, pricing…
Do you know how many videos are tagged with your name on Youtube? Have looked at your FlickR presence? Is your website Digged? There’s more than a facebook fan page out there.
Tip 2. Say thank you
Mention them in your newsletters, facebook pages, blog… and encourage your visitors to visit their sites. Be part of the conversation. Leverage those “creators” to create content that speak about you and increase your online presence.
Tip 3. Show some personality
You’re brand has a unique set of characteristics that make it different from the competition and appeal to consumers. Always remain unique and true to your brand DNA and be sure to deliver a useful value for your audiences. Enhance their social media status by giving them assets to associate with your brand and benefit from your brand characteristics and values.
Tip 4. Seed. Seed. Seed.
Understand what’s going on online, where you can fit, create some original content and seed, seed, seed. Instead of buying banners, have a community manager to engage visitors and fellow bloggers in your conversation.
Tip 5. Let it grow
Did you know that it takes 6 to 8 months for a banana tree to make a fruit?* Well. It is just the same with social networking strategies. Having a sustainable online presence doesn’t happen overnight. You must establish a strategy that will generate long-term results.
BONUS Tip: Commit!
“If you’ve only budgeted 2 months to be available to our community, we’re only going to give you 2 seconds of our time…at best.” -Amanda Mooney, 23, Chicago Listen to her. She’s right.
After all, this is not about promoting products and offers. This is about creating a grassroots movement around your brand.
*Can anyone confirm this information?
Post by Isabelle Quevilly, Oct 14th
Tags: campaign, social media, tips
My comment on my blog here’s:
http://www.6ixpassions.com/post/213121432/5-tips-to-start-being-social-fast-right
cool. here is another nice article
http://highscalability.com/blog/2009/10/6/10-ways-to-take-your-site-from-one-to-one-million-users-by-k.html
Interesting! thxs :)