Do you believe that any company should invest in a corporate website? What value does it deliver? When users search for your name, they can probably find your company history on Wikipedia, Contact you via your Facebook fan Page, manage your customer service on Twitter and browse your products othrough comparison sites. Of course, having your very own environment is key. But if you’re not a transactional website, should you still look at investing 80 of your budget on building your site and 20% in promoting it?
Why not changing the game and invest 20% on a few pager corporate website and 80% on diversifying and seeding your product and brand among the web? Sounds risky and different but think about it twice. Is is still relevant to invest that much money on a “static” corporate website?
Jeremiah Owyang describes the future of the corporate website as: “a credible source of opinion and fact, authored by both the corporation and community. The result? A true first-stop community resource where information flows for better products and services.”
Read more on this question: Jeremiah Owyang: “How to evolve your irrelevant corporate website?”
Enjoy!
Post by Isabelle Quevilly, Oct 29th
