ASICS hipster street sneaker Onitsuka Tiger is a personal favorite and one of our clients at CloudRaker (…in the spirit of full disclosure). Their brand building oozes with unique twists and turns all in the spirit of Made of Japan.
Nike+ is plain simply brilliant useful branding or branded utility as Johnny Vulcan over at Anomaly likes to call it. The folks at digital agency r/ga deserve full credit in bringing runners a radical better way to run rather than just another ad campaign.












