I admit I chuckled when I first saw Apple’s counter-strike to CP+B ad for Microsoft “I’m a PC”. My glee had nothing to do with being a devout Apple user, but for the spots sheer entertainment value. That said, I think the Apple ads simply rev-up the already converted Apple fans. It was a low blow punch to Microsoft’s valiant communication effort of saying “hey there’s a lot of good folk in the world doing great things using PCs”. If I were Microsoft I would stick to the “I’m a PC” platform and work damn hard to push Apple into the frivolous zone by actually doing way, I mean way, more to highlight the great things “PCers” are doing. On top, how about a huge campaign where Microsoft pledges half their ad budget ($150mil) to sponsoring user-generated ideas to get America’s economy on track or solving other important world problems. In other words, generate a “useful cloud” branding effect by investing in sustainable communication efforts that hammer home one message: Microsoft (PC) = Good People doing great things. I’d probably keep my Mac but i would respect PC more.
Apple ad: Response to Microsoft
Post by Thane Calder, Dec 12th
