On April 1st 2009, the artist Baptiste staged a live concert in a Montreal subway station where he sung his original song, ‘Love is on it’s way’, for captivated onlookers. View clip >

The song, which Baptiste wrote in honour of a dear friend who lost her battle against cancer this past year at a young age, was part of the Canadian Cancer Society’s campaign Jaune Uni (Yellow United) which helped raise cancer awareness among a younger demographic. The song is available to download at jaune-uni.ca (yellow-united.ca) and all proceeds go to the Canadian Cancer Society.

1 commentlatest by Mathieu Duffar, Apr 27th at 19H49

Over one hundred people gathered at Berri-UQAM metro station this morning to hear local musician Baptiste sing Love Is On Its Way, the original song he wrote for the Yellow-United/Jaune-Uni campaign which officially launched today.  We were there to support our friends at the Canadian Cancer Society and Baptiste, who did an incredible job of teaching the lyrics to the curious crowd who gathered around him.  Philippe Charbonneau, the campaign’s spokesperson, also joined the spontaneous choir.

Yellow-United aims to encourage young Quebecers to support the fight for life by visiting yellow-united.ca.  On the microsite, visitors can upload a photo of themselves displaying their yellow-united personality, buy a virtual daffodil bulb to be planted during the “Great planting event” in the Fall of 2009 as well as purchase Bapstiste’s beautiful song for $1 with all proceeds benefitting cancer research.

We’re really proud of this campaign and encourage you to check out the site and wear yellow this month!

1 commentlatest by Isabelle Quevilly, Apr 3rd at 12H54