How do you plan an international website? Should your persona be “global” or “regional”? If you opt for regional, do you base it on your current or targeted markets?
I would assume that Internet usage is the same globally. In my mind, only the penetration rates vary from one country to another. The adoption of some tools and the knowledge might differ accordingly but globally, I don’t see why you should localize the UX.
As we’ve seen in the past years, tools are globally adopted and used without having the region or language in play. English is the language of the Internet. Recently, Facebook and Twitter demonstrated this fast adoption worldwide. Is there a need for regionalization in terms of UX? Or is it just the messaging that should be locally adapted?
Post by Isabelle Quevilly, Apr 29th
