We often hear the term strategy but everyone has a different definition of what it is. Any good strategy is there to guide decision makers within an organization to make choices about what to do (e.g. should we invest in a new market?) and about what NOT to do. For example, if an investment company chooses to strictly focus on investors that are not self-investors, logically, top marketers should not be offering self-investing tools on its websites. Once a company has chosen a strategy, it should qualify good ideas by answering the question, Does this fit with our strategy? Without a strategy, any idea is a good one.
Post by Yves Rannou, Jun 2nd
