Description

Your job is to facilitate an ongoing conversation with our client’s online constituents (customers, bloggers, friends, and foes).   You need to be the online eyes and ears of our client’s brand and craft content to seed online. You blog, digg, tweet, and bleep instead of sleep.

You will monitor online chatter about our client’s brand and create new content with the aim of boosting our client’s reputation and site traffic.  Your tasks include defining content, developing messaging, sending 140-character messages, responding to posts by site visitors, producing snappy web videos, etc.

Requirements

You must be a storyteller at heart and a great listener.  You need to know when to step-up the conversation and when to say nothing.  You must know how to steer conversations constructively.  You do not need to be a tech-genius but you certainly need to know your way around online and be proactive at trying new tools/ways.

No rock star complexes – we need someone who oozes kindness and authenticity.

If you’re interested, show us you’re the one.

talent@cloudraker.com

2 commentslatest by aalisha, Feb 6th at 6H16

Building a social media campaign is defenitely not a cookie cutter thing. However, we’ve identified 3 key parameters to consider in order to get a better adoption:

1 – Content  - must be entertaining, fresh, informative, and original. Jenkins strongly resonates with our vision: “content is introduced into a social network only if it inhabits characteristics that will help define the identity of the participants sharing the content and/or their relationship with this community”. In other words, people share content if it articulates their very own individuality and “social” status in the network.

To make this happen you have to start planning your social media campaign by finding the very unique connection that can live between your brand and your consumers. This can exist in different layers, different markets but even in that case, the authenticity of your message, attitude should remain consistent.

2- Context: a place to start or join a conversation, ie: a fan page on facebook, forums, blogs, a Youtube channel are some contexts. In order to identify the right contexts, you should look at building strong personas that will provide you with consumer insights. Raising awareness will come from navigating outside of your “industry” in order to be in-sync with your consumers’ online journey.

3 – Contamination: pieces users can steal and spread, take with you. Pieces that are original, unique, and useful. Pieces that are talk-worthy and true to your brand DNA. ie: podcasts, illustrations, images, videos. The more visuals you have the better it is, Internet content is “scanned” more than it is read. You should consider your consumers’ as multipliers of your information. It’s also important to consider the activities made on social medias, photo sharing remaining the first activity.

For more details I invite you to read the Wave 4 Power to the people research provided by Universal McCann, here.

Opening up that conversation means you have to set up a team in charge of managing content production, context identification, performance follow up and seeding (contamination). You shouldn’t start if your company is not ready to embrace it by allocating: time, budget and resources.

But remember, doing it right can deliver very satisfying results!

2 commentslatest by Isabelle, Nov 4th at 17H34

Sorry JS to bump your most important post on our incredible work with Le Massif. But this Lipdub of The Black Eyed Peas video from UQAM rocks.  They’ve gotten over 1.76 million views and 7,000 plus comments. Nice piece of university social media going on across town. Rock on!

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Tip 1: Listen
Whatever you decide to do with social media, reality is that people are talking and creating content for you, about you, about your brand and products on the Internet. They rate, comment, provide pictures, videos, they tag you, they Twitter your name. A good start would be to listen to what they’re saying. This will help you understand how you can react and position your brand in this ecosystem. On top of that, it’s also your best focus group ever and you can definitely leverage the information they create in your product creation, customer services, brand positioning, pricing…

Do you know how many videos are tagged with your name on Youtube? Have looked at your FlickR presence? Is your website Digged? There’s more than a facebook fan page out there.

Tip 2.  Say thank you
Mention them in your newsletters, facebook pages, blog… and encourage your visitors to visit their sites. Be part of the conversation. Leverage those “creators” to create content that speak about you and increase your online presence.

Tip 3.  Show some personality
You’re brand has a unique set of characteristics that make it different from the competition and appeal to consumers. Always remain unique and true to your brand DNA and be sure to deliver a useful value for your audiences. Enhance their social media status by giving them assets to associate with your brand and benefit from your brand characteristics and values.

Tip 4.  Seed. Seed. Seed.
Understand what’s going on online, where you can fit, create some original content and seed, seed, seed. Instead of buying banners, have a community manager to engage visitors and fellow bloggers in your conversation.

Tip 5.  Let it grow
Did you know that it takes 6 to 8 months for a banana tree to make a fruit?* Well. It is just the same with social networking strategies. Having a sustainable online presence doesn’t happen overnight. You must establish a strategy that will generate long-term results.

BONUS Tip:  Commit!
“If you’ve only budgeted 2 months to be available to our community, we’re only going to give you 2 seconds of our time…at best.”  -Amanda Mooney, 23, Chicago Listen to her.  She’s right.

After all, this is not about promoting products and offers.  This is about creating a grassroots movement around your brand.

*Can anyone confirm this information?

3 commentslatest by Isabelle, Oct 15th at 8H19

I’m wondering if one of the reason why consumers are so engaged in social media is because they offer a new type of entertainment/media environment.

I can see some advantages for a consumer compared to traditional media:
a- you’re exposed to a advertising-free context – you don’t HAVE TO go through advertsiging to get your content,
b- the editor is your friends, they become your source of information. Chances are high that you share common interests with your friends, right? So you end up being in an environment, a “media” where everything you’re exposed to fit what you’re interested in or looking for.

The more friends you have, the more you cover your interests in life, they share with you what might appeal to you. So why bothering with an online media, or event worst, a “traditional” media when you get access to everything you like in your social networking site.

And on top-of-it it’s FREE, 24/7 and portable.

How can “medias” compete with that? I truly believe by coming back to the DNA of journalism, by not passing on an information but by analyzing it, complementing it, enriching it. By adding value to a news and place it back to a context, geographical, social, economical, historical, by changing the news into information.

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Last week I came across this great example of a social media initiative: “The “One-Dress” has been collectively designed and created by over 1000 women from across the globe via online social networks such as Facebook, Myspace, ASmallWorld, Twitter, etc.  Over the course of eighteen months these women were asked to share information about their lifestyle, dreams and desires as relates to one simple – but truly important piece of clothing – the DRESS. By sharing their likes and dislikes in fabrics, colors, necklines, silhouettes, seasons, etc. the “One-Dress” was conceived, incubated and now released into the universe.”

What I find really interesting is that the product itself has been created directly with the consumer via social media. The media here stands for what it is a media. The strength comes from the concept and the strategic use of it not from the technology itself which is something I truly believe in.

On top of that we can see in the tactics use that the fundamentals are here: there is a true content, they used relevant contexts and everything is made for an easy contamination.

In terms of communication message and branding we also come back to core basics: they created something unique AND useful.

A big BRAVO!

The “One-Dress” project was curated by Creative Director, Malcolm Harris of Mal Sirrah, Inc.  A portion of all profits will go to benefit the following organizations/charities:  Womankind Worldwide and KIVA.ORG
http://one-dress.com/

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These days, tons of postings and blog articles are presented about social media. Some are interesting, other sounds more like a big bubble about to explode. Social media are an evolution of web 2.0, and is nothing more than a reflection of our “analog” social lives. But technology and the fact that Internet is now accessible to a bigger number of persons, those behaviors are now valuable for many companies. On top of the trend and buzz worsds below are some of the thinking we’re working on, your comments are more than welcomed!

Social media are first and foremost social environments… Where people showcase who they are. They need resources to demonstrate their uniqueness. If you’re brand doesn’t feed them as individuals, she might not be able to get closer to them

There’s a seduction play… You need to build relationship, to lure, you cannot get everything at once. Adopting and standing for a brand in front of your friends takes time. It takes time to get to know each other.

Think first, decide on technology at last. Facebook isn’t the answer, it’s just a technical environment that has allowed, enhanced online communications. But what happens on FB happened online before FB it was simply splitted. FB is the first context to gather different online communications features at one place. FB made online communications easier but it didn’t make them happen.

Play. Our lives our so made of routine, buying products is more and more pure commodity. If you want to create a brand that shines and that inspires, you want to take a chance to entertain your consumers’ and make their lives better. You’ll probably get rewarded by assuming that this is simply life, and you’re simply a product that tries to make it better (like Vitamin Water for example).

In social media, people are the media… Reach and frequency notions still exist but they are made possible only if you have something to say and something they can say about you. They will claim it more than once if front of others but only if you provide them with content.

People spread stuff that are meaningful. They’re standing in front of their peer, if what you say is commodity, nobody will share it and stand for for it.

Your brand needs to act as a human being. Those days are over, you can no longer be one of those big brands that are all over the city shouting at consumers, if you want to be part of their tribes you need to be one of the boys. Your brand should think, react, comment the news, makes joke, know the past you have together. We’re no longer building still stories, we’re building conversations that should go on and on.

Whatever you decide to join it or not, the conversation is going on. Creating an account on every single social media site isn’t the answer; you might only want to listen to what’s being said about your brand. Whatever you decide or not to join the conversation, reality is that conversation is going on. And your competitors might embrace it sooner than later.

I invite you to watch that video that really highlights the phenomenon but also the fact that this challenge is more an overall communication challenge than a media/tech issue.

Social Media Revolution

1 commentlatest by andres, Sep 23rd at 16H11

On average 18-24 year olds spend 5.3 minutes on Twitter whereas folks aged 55-64 spend on average 9.3 minutes.

TWEET THAT!

1 commentlatest by karl, Jun 10th at 7H03