Posts Tagged ‘useful branding’

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Before your next plane ride, get one of these. Like most of Burton’s gear, the Sleeper hoodie looks and feels great but there’s a lot more to it than just cotton and a zipper. Among the many clever features are a built-in iPod pocket, an earplug compartment, a passport and ticket pocket, a pull down eye mask to block out the light and (this is the best part) a built-in inflatable neck pillow in the hood!

Burton gets a big CloudRaker high-five on this one because they created a product that embodies our obsession with useful branding — it is unique and practical, and that’s what gets people talking.

Post by Jean-Sébastien Monty, May 8th
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CloudRaker is a digital branding agency based in the creative wilds of Montreal.  We believe that ideas are more powerful than noise.  But not just any old idea, ones that are unique and useful. Ideas grounded sky high.

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  • CloudRaker welcomes 2 new associates:  Christina Brown as Vice-President, Creative and Trevor Ham as Vice-President, Account Services and Strategy. Nov 13th

  • CloudRaker won 2 prizes yesterday at the Digital Marketing Awards: A Bronze for aircanadavacances.com (eCommerce) and a Certificate for the LOULOU Magazine campaign (Online campaign). Nov 4th

  • It's Movember time!  Our Mo Bros have begun their long journey and it’s proving to be quite testing.  Encourage our team by donating funds on the Movember site. Oct 31st

  • CloudRaker to conceive a new website for the Montreal Holocaust Memorial Centre. Oct 28th

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